• Archive - Festival 35
  • Director: Itamar Rose
  • Israel, Germany 2019
  • 58 minutes
  • Hebrew, English
  • Subtitles in Hebrew, English

Itamar Rose, a satirical-activist creator and a failed YouTuber, sets out to uncover the secret of how a video goes viral on YouTube, and reach 100 million views. With dark humor and caustic wit, Rose takes us (and his family)  on a wild global journey to the evolution of YouTube.

From surprising encounters with legendary viral YouTube stars, to the YouTubers industry and into the forces and dynamics behind the screen - Rose reveals the untold truths about how YouTube and the viral world really works.

Feature-Length Debut


  • Director Itamar Rose
  • Production Itamar Rose, Tal Barda, Noam Pinchas
  • Script Itamar Rose
  • Cinematography Tomer Slutzky, Avner Shahaf
  • Editing Yaron Livnay, Itay Onik
  • Music Eli Surani, Shay Roth
  • Sound Design Yossi Appelbaum
  • Festivals DOK.fest Munich
  • Source The Wonderful Kingdom Films
  • Produced with support by Yes Docu, The Yehoshua Rabinovich Foundation for the Arts, Tel Aviv, Arte Germany, ZDP Germany