Set in 1956, Hallo Betty follows Emmi Creola, a talented copywriter who defies a male-dominated workplace by inventing “Betty Bossi”, a fictional housewife who becomes Switzerland's culinary icon. As Betty's popularity skyrockets, Emmi is thrust into the spotlight and struggles to balance the expectations of her public persona with her role as a wife, mother, and professional.
A warm and humorous portrait of the 1950s, Hallo Betty explores female ambition, identity, and the timeless tension between public image and private life.
Filmography: Bisons (2024), Needle Park Baby (2020), Recycling Lily (2013).
Screening and Culinary Event on September 27
Following the screening, a discussion moderated by Hila Alpert, followed by a tasting meal.
“Lemon Peel”
For many years, women carried the DNA of their families in their cooking pots. Home kitchens were bubbling explorations of family roots, rich with taste and aroma—a source of family strength that women guarded closely.
With the building of the country and women entering the workforce, the old order began to shift. Recipes became a form of currency, passed from hand to hand as women made their way into the working world.
What did we gain, what was lost, and how does it all connect to a lemon peel in the family kitchen where Hila Alpert grew up?
A story of love and food that traces the role of women cooks in Israeli society.
Director: Simon Jaquemet | Switzerland, Germany 2018 | 114 minutes | German | Subtitles in Hebrew
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