The French countryside is in crisis: the price of meat collapses and milk is sold at a loss. Georges Balbuzard (Francois Cluzet, Intouchables), the mayor of Mêle sur Sarthe, is not the type to give up and is determined to save his village.
By chance, Blake Newman, a great conceptual photographer who undresses crowds, is stuck in a dam on the N12 highway. What would happen if he staged three hundred Normans naked on Champ Chollet?